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  Each industry faced its own challenges and digital disruption in 2020. The content industry also had its good, bad and ugly curated contents. The curated content industry and media industry have a long history of relying on mass channels and traditional thinking about value creation for consumers.  Industry business models have focused on mass advertising and command- and control instead of fundamentally connecting to people. When media business did focus on innovation, it was within the boundaries of past success. New technology advances, however hard it tries to change the mindset, the adoption factor has not been very forthcoming by the industry players. Even though the power has shifted towards the consumer while new entrants nudged their paths and built new parallel roads with traditional players. Many companies still haven’t redefined the relationship with their customers by using new media and entertainment. In emerging markets people are even more bombarded with ads and digit