Choice vs Chance- during Corona times
Would you like to be entertained with 4196x2160 (big screen) or 640x960 (average mobile screen)? Once upon a time the ticketing stall had activities of buying and selling now it stands recluse looking for the days to get back in action. Far and few footfalls continue to buy popcorns and remise of the big screen and cinema. In Vietnam CGV dominates with 300 screens, followed by Lotte, which is once again a South Korean cinema exhibitor with 140 screens in 31 locations. The local players Galaxy and BHD-Star have about 22 Cineplex’s and Beta operates-budget cinemas with 9 theaters. Now why call out for Cinema, when you can be entertained with your personal prime time holding at your palm and at your convenience? Simply put, human behavior is amazing, Podcast, Television, OTT becomes a school of inattention: people look without seeing, listen in without hearing. Therefore, high-strung entertainment is what comes in to mind. So the big challenge for Cinemas would be t