Smart Colour Purple
Colour plays an important role in everyday life. Be it weddings, festivals, get-together; for attires, accessories with colorful stones enhance the look, hair color and its playful shades. Even while choosing a company logo. While doing a search for logos saw the play of colour purple in use. So begins my journey of discovering its significance. The color purple gets a mention in the novel written by Alice walker in an epistolary style on discrimination of blacks set in 1930’s. Which won the Pulitzer in 1983 and Steven Spielberg adapted the book to screen in 1984. Now play of purple: Purple is one of the three secondary colours with a combination of red and blue. It classifies itself as somewhat warm yet cool. It derives its warmth from the stimulant red and the cool factor comes from blue’s calmness. A blue purple becomes visually cool while a red purple denotes warmth. Like the logo of Yahoo! As an internet search engine giant second to Google, Yahoo uses t