Fool’s Paradise
The month of March is marching to its end. April fool ’ s day and national humor month is about to play its bugle. But the digital world is suddenly waking up from its fool ’ s paradise. Facebook and its advertisers are pushing chairs, rolling their sleeves, rubbing their eyes to a mere fact that they can fool the people/users sometime/ most of times but not always. Intelligence gathering = DATA A platform with hundreds of millions of users. User friendly log-ins. To share information, contacts in exchange for a social experience. Even playing words with friends can get measured. All in the name of an App which makes an open world, a connected world, a free world. Open, connected, yes. But allowing the development of the app, it was imperative of Facebook to be responsible that extended beyond a-one-time agreement to its terms and conditions. Free!! it ’ s high time now this word should be seen with caution. Facebook accepts that it received r...