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Readings and observations leads to an understanding which enables to form insights. Super Bowl is a game in which a team of large Americans in green beat up equally huge men in silver. Beyond sporting it's a biggest cash night for advertising usually in American TV. And an opportunity for new product launches.  This year the streaming audience measure reads 2.02 millions. Is this the final send off for TV or the Digital media will continue to play along with TV? How one views it, is always a choice for the audience. With apps on a mobile screen or enjoying the game on a bigger screen with friends and associates. Which allows  space for media bookings and choice for clients as per their budgets.

An year short of a century, Jallian wala bagh massacre is a writing on the wall. The Date: 13th April 1919. The event: Gandhi's first civil disobedience campaign in North India. Which culminated in the holocaust of Jallianwala bagh at Amritsar. The action: A detachment of Gurkhas & Baluchs arrived in two armoured cars under the command of Genral Dyer. They fired a total 1,605 rounds into a densely packed crowd of men, women and children assembled for a political meeting. Official estimates placed the number of killed at 379 & the number of wounded around 1,200. It was later learnt that Dyer's troops, according to his own account fired the rounds until the ammunition was exhausted. Emotionally Jallianwala Bagh marks a more durable watershed in the relationship between Britain and India than any of Gandhi's non-cooperation campaigns. The bubble of imperialism was pricked. By the way imperialism is, when it cannot rule by a system of s...

  Good   day   All , Greetings   for   a   Happy   and   Prosperous   Tiger   year   this   lunar   calendar . Photo courtesy Dr.Banerjee-Kanhakisli-M.P For   those   who   are   new   to   the   stars ,  constellation   and   calculations ,  a   quick   mention ,  the   wise   ancient   humans   looked   and   charted  their   past ,  present   and   future   according   to   the   sun   and   the   moon . The   westerner ' s   looked   at   the   bright   sun   and   had  12  zodiac   signs ,  simplifying   it  a s   per   months   and   dates . The   easterners ' s   may   be ,  liked   to   work   at   night ,  so   looked ...

In Hindi a very common phrase is उन्नीस - बीस हो सकता है कृपया समायोजित करें   If at-times there is a slip between the cup and the lip, kindly alter and adjust! But in the matrix of BIG-DATA-   2019, is non-adjustable- Why? In this Technology -Boom, we have lost some Basic-Things, so here is a list: 1.      Common-Sense, it’s a mistake to exercise this right, because, most of the rest, do not do so! 2.      Trust, the fine line between Fake and Factual is GONE. 3.      Reality, the virtual World has become so enticing and exciting which fades out reality and relevance. 4.      Ableness, the ability to differentiate between Goal and Ambition. Goal, is a specific result which is to be achieved with certain targets. Ambition is a desire to fulfil, regarding the course of attaining a goal. 5.      Deliverance, the gap between the Promi...

                      Some noteworthy events in 2021 which surely shaped the onward journey to 2022.   Arrival of COVID_19 Vaccines as the virus mutates. The speed at which Covid_19 vaccines were developed, manufactured and made available was remarkable. As we look back at the history of vaccines, it takes usually 10 to 15 years. The quickest vaccines which was made prior to Covid_19 were the mumps vaccine which took about 4 years to develop. As of the world report, about 7.4 billion vaccine doses were administered in 184countries in first 11 months of 2021, with 70 countries making donations. In 2022, the booster shots will be taking up the space; wondering when the endemic would be announced.   When hybrid events were becoming a norm, Tokyo Olympics 2021 were held. Nothing was easy but the physical event was carried out where 339 medals were handed out across 33 sports events. Other sports event continues in the sam...