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Culture Story- Tet Sum Vay

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Story telling is an art which in digital age gets enhanced when infused with technology. Belief is key in all cultures but rituals and practices differ. Armed with these thoughts I set up to meet Pepsi Vietnam team, who this season had once again taken the initiative to bring Vietnamese families together with their CSR activity called Tet Sum Vay. Tet is the lunar new year celebrated in South East Asia to mark the months journey coordinated by the cycles of moon. Lunar calendar has more or fewer than 13 months unlike the solar calendar which has fixed 12 months. Sum Vay means family reunion. So what is significance of Tet Sum Vay? Having worked in APAC for a decade had the occasion of learning and seeing cultural activities in the region. The learnings were list of holidays each country enjoyed which allowed people to meet their families often. In comparison Vietnam has holidays on labour day, Ho-Chi Minh's Birthday & Independence day, both are...
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Thirst or Trishna

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Thirst or Trishna Flipping the pages of Webster dictionary, my eyes fell on the word “thirst”. Thirst or Trishna in hindi has an in-depth meaning, thus pondering on the word, here is an inception….. Most beauteous in the world is thirst Precious, indeed very precious The blazing heat of high summer Inducing thirst Sharp like the edge of a sword Prickles in the body The crimson deep desire Flushing the forehead The desire for shade of some distant tree The vision breeds fascinating dreams Of streams, waterfalls and cascades And awakens the thrill of descending undaunted Without the hope and the chain Into, deep, very deep wells Learning effortlessly To pour down like the monsoon. Those alone are the real wells Which are free yet Of the pulley and the bucket The waters that sustain Are the ones Whose single sip Even at the risk of losing life Feels dear like a kindred soul. Thirst is to plunge headlong Without learning to swim Without a barge and a pole Into the roaring whirlpools.
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The Toothy Tale

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  गणेशः or Ganesha is a Sanskrit compound word joining the words Gana which means people and Esha means chief of the group or tribe. The elephant god's birthday falls on the 4 th  day of the lunar cycle as he got his head transplanted and thus his birthday is celebrated from the Chaturthi and it took him few days to practice and exercise his full power hence his birthday celebration lasts upto 10 days.   Within infinite myths lies the Eternal Truth Who sees it all? Over the centuries the retelling of Ganesha’s elephant head transplant and one tooth story has been retold a hundred thousand times; here I am shaping up this time the story for the modern readers. Going beyond the usual festival mood and devotional images, Ganesha elephant head on a human body shows a scientific aspect of thinking of ancient times of Bharat.   THE MOMENT:   It is said that an angry deed has its consequences like Lord Shiva after his wanderings returned to his home to find a seve...
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