Keyword Evolution

-

Evolution of man in written on this planet.
From industrial age to digital age...






Image sourced from Googleimage

Marvels of Marconi, Alexander Bell, James Watt, Thomas Edison gave the world its tech wonders in 19th century.

20th Century continued its progress and diversity which made space with Random Access storage device by Freddie William's team; Microchip co-invented by Jack Kilby and Robert Noyce.

Mechanical world transforms to digital world. And the mantra of diversity continues.

Communication gets empowerment. Connect and connectivity become the buzzwords.

Instant solutions become the keywords.

Hello Hello.... to Whattzup!, make-up the new greetings for the mellinials.

Buying a product from the shelf gets shelved. Choices increase, confusion doubles, online sites, online sales.

Retail market now become click tales.

Easy accessibility of daily products gets priority.

So how should the product story get focussed for consumers to click and pick their choice of goods?

Thus begins the KEYWORD game in online advertising.

Beware with the intentional fallacy of Keywords.

Google's Hummingbird update has changed the way Google views keywords.

The search engine focuses on the semantic context rather than specific words and phrases.

Example :

If you search with keywords to get your photo into a cartoon sketch

It shows the advertised paid copy right at the bottom of Google.















This happens because of lack of precision for ranking information. Google no longer provides this.
Third party-sites offer it on their own but its tough, as you ultimately have to choose either Adsense or Alternate online campaign platforms.

Focusing too much on keywords while writing about your product benefits can kill the message, as Google constantly changes their keyword strategy, which can be advantageous to your competitors as they will monitor your Ad-copy on realtime.

The real purpose of Keywords have always been a central factor for SEO. Therefore use it like salt. Sparingly, do not overuse, abuse or underuse.

Comments

Post a Comment

Popular posts from this blog

Thirst or Trishna

-
Thirst or Trishna Flipping the pages of Webster dictionary, my eyes fell on the word “thirst”. Thirst or Trishna in hindi has an in-depth meaning, thus pondering on the word, here is an inception….. Most beauteous in the world is thirst Precious, indeed very precious The blazing heat of high summer Inducing thirst Sharp like the edge of a sword Prickles in the body The crimson deep desire Flushing the forehead The desire for shade of some distant tree The vision breeds fascinating dreams Of streams, waterfalls and cascades And awakens the thrill of descending undaunted Without the hope and the chain Into, deep, very deep wells Learning effortlessly To pour down like the monsoon. Those alone are the real wells Which are free yet Of the pulley and the bucket The waters that sustain Are the ones Whose single sip Even at the risk of losing life Feels dear like a kindred soul. Thirst is to plunge headlong Without learning to swim Without a barge and a pole Into the roaring whirlpools.
Read more

Culture Story- Tet Sum Vay

-
Image
Story telling is an art which in digital age gets enhanced when infused with technology. Belief is key in all cultures but rituals and practices differ. Armed with these thoughts I set up to meet Pepsi Vietnam team, who this season had once again taken the initiative to bring Vietnamese families together with their CSR activity called Tet Sum Vay. Tet is the lunar new year celebrated in South East Asia to mark the months journey coordinated by the cycles of moon. Lunar calendar has more or fewer than 13 months unlike the solar calendar which has fixed 12 months. Sum Vay means family reunion. So what is significance of Tet Sum Vay? Having worked in APAC for a decade had the occasion of learning and seeing cultural activities in the region. The learnings were list of holidays each country enjoyed which allowed people to meet their families often. In comparison Vietnam has holidays on labour day, Ho-Chi Minh's Birthday & Independence day, both are...
Read more

Visit to Bali Aga (Native Bali)

-
Image
What if you slept? And what if in your sleep, you dreamt? And what if in your dream, you went to heaven and there plucked a strange and beautiful flower? And what if, when you woke, you had the flower in your hand? Ah! What then?.... Samuel Taylor Coleridge There are two ways to be fooled. One is to believe what isn’t true; the other is to refuse to believe what is true. Soren Kierkegaard. A very queer incident happened with me when I visited a small, ancient and beautiful village near Kintami Volcano in Bali. At the foot of mount Abang, in Bali, is a village called Terunyan. It’s a beautiful serene village located on the eastern side of the smallest active volcano in Batur.  Terunyan, means in Bali aga (native) fragrant tree. As the village is surrounded by menyan (frangrance) and taru in Sanskrit is tree.The place is thus called Terunyan. The main occupation of the locals here is fishing and making bamboo handicrafts. The village still has not been marred by mo...
Read more