The Story of Khadi
The journey of needle+thread (सुई धागा)
from Spinning-wheel ( चरखा
)
to Sewing-Machine has a
story.
Hand-woven fabric in India is Khadi.
The brain-child of this
industrial revolution, got shaped in, 1918 by Mohan das Karamchand Gandhi.
During Pre-Independence era, the Swadeshi Movement, was started as an economic strategy,
aimed to boycott the goods made and sold by the British Empire.
The very purpose, was revival of domestic products and production
processes, in not so free-India.
The significant difference between, Khadi and Linen, is that, the yarn
produced in Khadi, is by handloom weavers. For Linen, the yarn is made by
machines in mills.
Post-Independence, Khadi remained the product of handlooms as a small-scale
industry product.
2017, India, realized Khadi as a main-stream brand. Various Indian-States
and co-operative societies, along with Indian Institutes of Handloom, Textile
and Handicraft with Government support introduced
multi-spindle-Charkha, replacing the traditional single-spindle-spinning-wheel,
thus enhancing production yet maintaining tradition.
2018, October 2nd;
150th Birth-Anniversary
of M.K Gandhi, marks the Launch of Brand Khadi, in main-stream fashion, by
Raymond’s, with two labels: Ethnix and Next Look.
This is one big step, in the project Make In India.
Like all commercial products, Brand Khadi will surely face high
competition from Khaadi.
Khaadi, claims its launch in 1998, by Shamoon Sultan, in
Pakistan.
Going beyond Khadi vs Khaadi
The hand-woven, cotton fabric is a versatile one,
Cool in summer, warm in winter.
In short it’s a fashion statement.
Current Brand-ambassador for Indian Khadi is Shri Narendra Modi, Prime-Minister, India.
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