Choice vs Chance- during Corona times
Would you like to be entertained with
4196x2160 (big screen) or 640x960 (average mobile screen)?
Once upon a time the ticketing stall had activities of buying
and selling now it stands recluse looking for the days to get back in action.
Far and few footfalls continue to buy popcorns
and remise of the big screen and cinema.
In Vietnam CGV dominates with 300 screens,
followed by Lotte, which is once again a
South Korean cinema exhibitor with 140 screens in 31 locations.
The local players Galaxy and BHD-Star
have about 22 Cineplex’s and Beta operates-budget cinemas with 9 theaters.
Now why call out for Cinema,
when you can be entertained with your personal prime time
holding at your palm and at your convenience?
Simply put, human behavior is amazing,
Podcast, Television, OTT becomes a school of inattention:
people look without seeing, listen in without hearing.
Therefore, high-strung entertainment is what comes in to mind.
So the big challenge for Cinemas would be
to have movies which would ceremoniously keep
the audiences at the edge of their seats.
May be the other alternative is
Micorsoft’s AltspaceVR- Burning man,
the Multiverse opens on 31stAugust 2020.
All you need is a computer or a smart phone and an agile curious mind.
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