Posts

Binge TV vs Traditional TV

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Once upon time not too long ago, broadcasters, TV scheduler's held an important role. They had the power to control our viewing habits, dictate when we are going to be informed, entertained, engaged and moved. But technology evolved shifting that power to audiences. In recent years more households are adapting and taking advantage of connected TV, mobile apps, online viewing, thus traditional TV is getting brow beaten. The super hero scheduler is loosing control. The other difference of Traditional TV was in a 30 minute viewing the programme was only for 22-24 minutes. The remaining time slot was for advertisements.  Two bumper breaks in a 30 minute show. Where the importance of show title becomes mandatory after each break to hold a continuity. Binge TV is different where by the audience can watch multiple episodes/seasons in rapid succession without any interruptions. Thus the continuity of repeating titles does not hold importance. Now content for Binge TV writing is a...

Cutting Chai, Rain & Mumbai!

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The first shower of rain is grace, it’s the sky descending to the earth, when rain kisses the basalt arch of Gateway of India and it beats upon your head with silver liquid drop, you hear it singing you a lullaby. Also it may be saying- Kasa Kai Mumbai! Mumbai to me, for some reason seems appropriate name for a city in which though I lived only for three years but fell in with (bitter sweet) love. I can’t love the city the way I love Jabalpur, because Mumbai doesn’t admit of mushy romance, her love is kind of tough love. It has no place for weak kneed. To even live in Mumbai, one has to exchange most of the dreams for some cynicism. Degrees may differ but everyone from a laborer to a modest clerk; artists, academicians, bourgeois, even the filthy rich have to learn their lesson. The Tinselcity called Mumbai cuts no slack for those who are not up to it. It is a testimony of countless disillusioned poets and bitter poems. Yet the cynicism of city is not morbid, it has ...

A corporate story called Religion

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It is said religion unites people, culture, region, may be nations and political agendas. The purpose of religion, as subtly expressed by Dalai Lama, is to control one self not to criticise others. A meaningful statement which gets used, overused, abused, underused by various strata of cults and groups to achieve their respective interests. In a pragmatic world, like the modern one, religion is a means to get one's end. Some may say its a theory while other's may agree that religion is a method and practice. Few modern thinkers believe that religion is a date on a calendar which gives rest to people from their daily chores. Holidays always substantiate the spendings in tourism, travel, food etc. The data seekers who always find things with measuring units. Even abstract things like religion, empathy, love also to them would give grounds for measurements and datas which leads to read behaviour of people in general. For example a fair estimate suggests there are abou...

Warning

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Seven year old boy, of a con artist named Justice spells LAW and hears a Warning....

Micro-poetry of life

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Title: Marriage While framing a nuptial bonding wondered, discovering Us! And the clock ticked away. .. Title: Destiny Change the direction of winds adjust the sail and reach your destiny https://www.viewbug.com/photo/60124363 Title: Time Gold coin has two sides King Midas learns this late winner is always time in all fate. https://www.viewbug.com/photo/51061841

Life

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Title: Opposite Signal In the journey called life traffic jams occur blue pill may stop a fit & red pill for that extra mile                                                       Title: Doubts Doubts of sin when enters a train of thought spin the windmill of imagination to blow them away.                                                      Title: Slice of life   From time to time slice of life is never luck but hard work.

Culture Story- Tet Sum Vay

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Story telling is an art which in digital age gets enhanced when infused with technology. Belief is key in all cultures but rituals and practices differ. Armed with these thoughts I set up to meet Pepsi Vietnam team, who this season had once again taken the initiative to bring Vietnamese families together with their CSR activity called Tet Sum Vay. Tet is the lunar new year celebrated in South East Asia to mark the months journey coordinated by the cycles of moon. Lunar calendar has more or fewer than 13 months unlike the solar calendar which has fixed 12 months. Sum Vay means family reunion. So what is significance of Tet Sum Vay? Having worked in APAC for a decade had the occasion of learning and seeing cultural activities in the region. The learnings were list of holidays each country enjoyed which allowed people to meet their families often. In comparison Vietnam has holidays on labour day, Ho-Chi Minh's Birthday & Independence day, both are...