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The Content factor

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  Each industry faced its own challenges and digital disruption in 2020. The content industry also had its good, bad and ugly curated contents. The curated content industry and media industry have a long history of relying on mass channels and traditional thinking about value creation for consumers.  Industry business models have focused on mass advertising and command- and control instead of fundamentally connecting to people. When media business did focus on innovation, it was within the boundaries of past success. New technology advances, however hard it tries to change the mindset, the adoption factor has not been very forthcoming by the industry players. Even though the power has shifted towards the consumer while new entrants nudged their paths and built new parallel roads with traditional players. Many companies still haven’t redefined the relationship with their customers by using new media and entertainment. In emerging markets people are even more bombarded with ads ...

Happy Dusshera and शुभ विजयादशमी

  2020, Durga Devi comes galloping on a Saturday and leaves striding on a buffalo after 9 days on a Sunday. Transport plays a significant role in daily lives of Devas and  Devis to travel from one sphere to the other. And the unique thing about transportation is that its the one function that repeats itself throughout the supply chain.   Hindu scriptures have a very interesting way of tagging the 7 days of a week to their respective transportation mode. Individual transportation has become synonymous for freedom and liberty. Therefore Devas and Devis have individualized vehicles (vahans) for each day. Something similar to Earth people riding on their individual vehicles with odd and even number plates.   This year Navratri started on 17 th  October, which was a Saturday, hence the vehicle or vahan was a horse. The vahan- horse by character is a fast animal to move on and particularly as the year began with the Pandemic in full swing, even Durga Devi chose to com...

Pujo 2020

  October festive season begins today announcing  the  Sharad Navratri and first day of pratipada. Going beyond the usual Pujo fad this 2020,  where on one hand lives and livelihood are threatened  on the other, push ads on social media for buying jewelry,  clothes, fashion accessories are prevailing.   If you are in India still the Pujo fever will have its affect but for  Probashi Bengalis outside of India,  living in South-East Asia, more or less, we have mastered the art of thinking with our eyes!   The social behavior quiet similar to the Japanese practice ( ichi ieba ju wo shiru) which neatly sums up  the communication approach for both business and  private settings- Hear one, understand ten.   The idea is that two people working together should be  so in tune with each other that wordy explanations are not necessary.  The assumption is that the shared background information  that puts both partie...

Explore, Discover and Travel during 2020

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Don't wait for New Year. Bookings filling fast, limited seats available As winter comes, time changes in Greenland- Share your travel photos to relive time. Travel during Virus Crisis: Name: Time Travel Agency (TTA) Address: New haven Disclaimer takes you any time anywhere only in imagination. Time travels and unravels myths, mysteries and create histories. So I traveled with time from Saigon to Greenland The experience was finding Neverland Time travels and unravels different time zones. A word of caution long hauls become wearisome adjusting to new location takes some time & preparation. Ask TTA how to burn up continental miles Upgrade, enjoy yet travel in style Travel gadgets for any trip here is a tip Travel lite while choosing your seat Never select the exit aisle sleep, eat and make time worthwhile Moving, flexing & stretching is a recommendation To keep you in fit position till you reach your destination. Time travels and unrave...

Jio Well/ Live Well

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Choice vs Chance- during Corona times

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Would you like to be entertained with  4196x2160 (big screen) or 640x960 (average mobile screen)? Once upon a time the ticketing stall had activities of buying  and selling now it stands recluse looking for the days to get back in action. Far and few footfalls continue to buy popcorns  and remise of the big screen and cinema.     In Vietnam CGV dominates with 300 screens,  followed by Lotte, which is once again a  South Korean cinema exhibitor with 140 screens in 31 locations.   The local players Galaxy and BHD-Star  have about 22 Cineplex’s and Beta operates-budget cinemas with 9 theaters.   Now why call out for Cinema,  when you can be entertained with your personal prime time  holding at your palm and at your convenience?   Simply put, human behavior is amazing,  Podcast, Television, OTT becomes a school of inattention:  people look without seeing, listen in without hearing.  Therefore, high-strung entert...

His Story/Her Story

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A Lovestory from Purana's In retrospect storytelling, is an art.  I recall my childhood days when every Friday  we had a kid's union in our home and under my grandfather’s supervision  we had to narrate a story.  Whoever did it by capturing the interest of the peers,  was considered the winner and given a chocolate.  The traditional method of storytelling in India  since Vedic age is through dhwani (sound in rhythm) and Sruti (words)  for a storyteller the aim was illumination,  not logical conviction, their ideal, the inspired seer, not the accurate reasoner.  This Indian tradition has faithfully preserved this account in Kathakali- dance drama. Kathakali: The attractive make-up of the characters, elaborate costumes,  detailed gestures with well-defined body movements  presented in tune with the anchor playback music accompanied by complimentary percussion.  Kathakali emerged from Krishanattam,  life and act...