Camera I

Digital Media is platform oriented.  Each UX has its own UI. Therefore the content and its drafts need to be crafted accordingly. I have some examples where I have experimented with my creativity and monitored, how it has received reactions, impressions on that particular web site. The very first is for BBC Story-works, APAC. Where English is a second language of communication. If we can make a format in pod-cast, this is how the dialogue will sound. If we just focus on a picture, which tells thousand words, then this will be the communication message. Post-It which makes the message important, a small-copy, which adds relevance. All in one slide. No need to swipe even. Also mobile-app-friendly. This is my article with a case-study on advertising and its usage. Which had over 250 impressions without using any paid media and marketing tools. Marrying a copy with a picture using a single-frame, gives more readibilty and access to reach more users....

For the weird people- The misfits, poets, writers, mystics for they teach us to see the world through the different eyes. For the Richie-rich with great power comes great need to conceal your revenue stream. For pessimists, from optimists- I know things look bad now but soon they will look good by comparison. For All, the world is a crazy, beautiful, ugly complicated place and it keeps moving on from crisis to strangeness to beauty to weirdness to tragedy. The only semblance one might get is to Keep-moving-On...... So be hopeful for 2019, if it sucks, move on to 2020.

Bastille Day celebration at French Consulate, HCMC French National Anthem singing-team trained in HCMC. Location recee with the Consular General

Ho chiminh city holds one of the biggest international marathon in 2018, whose main sponsor is Techcombank. Event schedule:https://www.marathonhcmc.com/schedule/ Announcing the opening ceremony of the marathon Village, happened today, 30th November, 2018. The marathon begins on Sunday, December 2nd 2018. The event prep begins early morning around 3 am; followed by the full marathon stating at 4.30am from  thảo cầm viên Sai gon. Sudeshna Pan participant for the full marathon event;  his earlier triumphs: https://shiuli-camerai.blogspot.com/2016/03/ultra-challenge-titi-endurance-nature.html https://shiuli-camerai.blogspot.com/2011/06/kl-marathon-2011.html That little chubby boy, now a teenager, participating for 10 kms....

The journey of needle+thread ( सुई धागा) from Spinning-wheel ( चरखा )   to Sewing-Machine has a story. Hand-woven fabric in India is Khadi.  The brain-child of this industrial revolution, got shaped in, 1918 by Mohan das Karamchand Gandhi.  During Pre-Independence era, the Swadeshi Movement, was started as an economic strategy, aimed to boycott the goods made and sold by the British Empire. The very purpose, was revival of domestic products and production processes, in not so free-India. The significant difference between, Khadi and Linen, is that, the yarn produced in Khadi, is by handloom weavers. For Linen, the yarn is made by machines in mills. Post-Independence, Khadi remained the product of handlooms as a small-scale industry product. 2017, India, realized Khadi as a main-stream brand. Various Indian-States and co-operative societies, along with Indian Institutes of Handloom, Textile and Handicraft with Government support introduce...

Come September announces autumn, everything that makes fall the best season from the gorgeous foliage to the festive traditions. Come September is the fall for two industries; Broadcast and Media-advertising. The TV industry with its practice of "Primetime"format driven; unwanted breaks for innate ads in between programs, pushes its audiences off. The media industry's practice of  Targets, Tables, Calendars, Models, Templates and repeat..... pushes off it's consumers. Both industries thrive on communication. Communication happens between humans. We no longer live in the age of remix.   “ Thinkers ”   are not aggregators. When you invoke true deep human emotions and feelings you better have them connect to something real.  As media habits evolve, advertisers have to find the points of highly concentrated engagement through-out the day. The study, from the IAB, demonstrates that brands should ...