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Would you like to be entertained with  4196x2160 (big screen) or 640x960 (average mobile screen)? Once upon a time the ticketing stall had activities of buying  and selling now it stands recluse looking for the days to get back in action. Far and few footfalls continue to buy popcorns  and remise of the big screen and cinema.     In Vietnam CGV dominates with 300 screens,  followed by Lotte, which is once again a  South Korean cinema exhibitor with 140 screens in 31 locations.   The local players Galaxy and BHD-Star  have about 22 Cineplex’s and Beta operates-budget cinemas with 9 theaters.   Now why call out for Cinema,  when you can be entertained with your personal prime time  holding at your palm and at your convenience?   Simply put, human behavior is amazing,  Podcast, Television, OTT becomes a school of inattention:  people look without seeing, listen in without hearing.  Therefore, high-strung entert...

A Lovestory from Purana's In retrospect storytelling, is an art.  I recall my childhood days when every Friday  we had a kid's union in our home and under my grandfather’s supervision  we had to narrate a story.  Whoever did it by capturing the interest of the peers,  was considered the winner and given a chocolate.  The traditional method of storytelling in India  since Vedic age is through dhwani (sound in rhythm) and Sruti (words)  for a storyteller the aim was illumination,  not logical conviction, their ideal, the inspired seer, not the accurate reasoner.  This Indian tradition has faithfully preserved this account in Kathakali- dance drama. Kathakali: The attractive make-up of the characters, elaborate costumes,  detailed gestures with well-defined body movements  presented in tune with the anchor playback music accompanied by complimentary percussion.  Kathakali emerged from Krishanattam,  life and act...

The word Change is gradual but Crisis is always radical. In this Covid 19 era, when faced with a radical health crisis,  our ability to adapt shows amazing capability.  Our ability to change isn ’ t quite as spectacular, why?   Work from Home or Work Remote in few industries  and sectors were adopted.  But have we addressed the key concerns and challenges?   Instead, Media and Management honchos and experts  started the talk of personalization and its data advantages!!    Hello! the Vaccine is yet to come out, the Virus is still a vital threat.  What if once again we have to go through another Lockdown?   With Webinars and Zoom meetings there is lot of talk but no actions.  First things first:  As the lockdown has eased in most parts. Time to address the concerns and take measures to rectify-   Cyber security: During Work from Home or Remote,  there is a huge influx of personal devices which tend to be less secur...

2020 sees new trends and terms, like Lockdown,  21 days lockdown, Social distancing , Human distancing. In situations such as these, getting food as per taste and choice becomes an adventure. Remembering Anthony Bourdain's quote-  I've long believed that good food, good eating, is all about risk. Whether we're talking about unpasteurized Stilton,  raw oysters or working for organized crime associates,  food, for me, has always been an adventure. Sharing some easy, quick doable recipes. What-ever the situation be, food is going to be the need on the hour and  for those who hate to waste time in kitchen over elaborate cooking,  ready to eat would have been an ideal solution but few things have to be adapted in this Pandemic. 1.  Quick option for salad. 2. Chicken wings are the answer. No matter the question.  So easy to do recipe and one can eat this with Bread/ Indian partha or Pasta/ Noodle

Once the night sky was glittered. And the jubilant people were busy taking pictures and selfies. The attack was sudden, rapid, virulent the rowdies were able to fool the most vigilant of guards. The symptoms were not straightforward And the bodyguards un-prepared for this fast, methodical standoff. Wise say, precaution is better than cure. Donning masks, washing hands, imposing quarantine  Efforts were to barricade the infection to heighten. But alas! the city’s sky was overcast with the fear of a pandemic. Few experts even called this biogenic. Once the vibrant malls, businesses and schools, gave a deserted look. Hazmat suits, roamed the streets and waded the brooks Rounding up the usual suspects- rodents, birds, flies, mosquitoes, even romaine lettuce. Whatever corrupted the lungs, the culprit had to be booked;  Who would have suspected the fungus? The big data, had no records of the micro-spores their lengths and b...

In Vietnam this is a common phrase- Same same but different. Which means viewing a content is not limited to a particular medium  but the methodology is different. Technology has enabled, subscription business models.  Which focus on the way revenue is made so that a single customer pays multiple payments for prolonged access to a good or service. With the rise of technology and   Software-as -a service  (SaaS) products,  many companies are moving from a business revenue model  where revenue is made from a customer's one-time purchase to a subscription model  where revenue is made on a recurring basis in return for consistent access  to the delivery of a good or service.   Jan 5th 2020, happens to be National Screenwriters day.  Where Hollywood is celebrating a continued success for  the major contents coming out, in most of US generated platforms,  few local platforms have started to shut shop...